Excerpted from “Studios try to ‘crack the code’ on Latino moviegoers” (CNN Entertainment)

The Hispanic demographic is far from homogenous, consisting of various nationalities, levels of acculturation and language preference, which affect both the development of movies targeting the group as well as the way studios try to market so-called mainstream films.

(Continued Excerpt) As a result, Hollywood is trying out a hodgepodge of ways to reach the group: developing more nuanced marketing, finding ways to make mainstream films more inclusive and providing something different from mass-appeal blockbusters by making movies targeted to Hispanics.